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ZOW in Turkey: Design show in a class of its own - Premiere hosts 150 exhibitors at Istanbul Expo Center
It is a trend show and industry event all rolled into one: on January 31 to February 3, 2008, the first ZOW Suppliers’ Show for the furniture and interior design industries takes place at the Istanbul Expo Center. With the Turkish furniture show opening its doors one day earlier at the same location, the city on the Bosporus will become the main attraction for the furniture industry all over the world. It is a cause for great excitement for exhibitors, visitors, press, trade associations and organizers alike. Exhibitor numbers are certainly respectable enough with more than 150 suppliers from Turkey and abroad at the premiere. The show organizer is Istanbul-based Survey Fuarcilik Danişmanlik Ltd. ŞTİ.
It is a trend show and industry event all rolled into one: on January 31 to February 3, 2008, the first ZOW Suppliers’ Show for the furniture and interior design industries takes place at the Istanbul Expo Center. With the Turkish furniture show opening its doors one day earlier at the same location, the city on the Bosporus will become the main attraction for the furniture industry all over the world. It is a cause for great excitement for exhibitors, visitors, press, trade associations and organizers alike. Exhibitor numbers are certainly respectable enough with more than 150 suppliers from Turkey and abroad at the premiere. The show organizer is Istanbul-based Survey Fuarcilik Danişmanlik Ltd. ŞTİ.
The date and location are well chosen: running parallel to the Turkish furniture show, ZOW showcases supplier innovations in surfaces and fittings, elements and systems, semi-finished products, upholstery fabrics and leather, in fact the entire product range at a glance. More than three-quarters of ZOW exhibitors are from Turkey, and the rest are split between Germany and Italy as well as several other European and Asian countries. For the first ZOW in Istanbul, this has generated in a huge response in the Turkish market. Süleyman Durdu, General Manager at Survey Turkey: “We’re delighted that the show has been so well received and would like to thank all those who have supported us.” Durdu believes that ZOW can be expected to deliver lots of positive outcomes for the Turkish domestic market and for the export market.
Fittings: straight lines
The design trends for the 2008/2009 Turkish furniture season will be laid down at Istanbul. Visitors can expect to be impressed with the product lines of fittings manufacturers for drawers, drawer systems, shutters and doors which are based on technically proven solutions and supplied in top design quality. For a long time now, suppliers have not had to “bang on” about their products, now that air glide runners, soft and quiet dampening for closing mechanisms plus self-closing functions take care of all that! Wear-free materials, hygienic coatings, space-saving built-in widths and flexible mechanisms for adjustment and variability are likewise supplied as standard across an extremely diverse range of applications.Manufacturers of decorative fittings currently favor high metallic gloss or the metal look, while an even greater visual impact can be achieved with handles and knobs designed in a mix of materials, for example, combining metal with striking wood and leather surface features. Straight lines in metal handles are as trendy as ever and are now joined by asymmetrical shapes.