News

ZOW comes to Shenzhen: premiere in March 2009
Survey organises second furniture supplier fair in China

Between 19 and 22 March 2009, the Shenzhen Convention & Exhibition Centre will play host to its first ZOW supplier fair for the furniture and interior design industry. ZOW is taking place at the same time as the Shenzhen International Furniture Exhibition (SIFE), held every March, which brings together the decision-makers in the furniture industry in this important economic hub in southern China. The organiser is the Shenzhen Furniture Trade Association (SZFA), one of China’s most influential furniture associations. The organiser of ZOW, Survey (Asia) Marketing & Consulting, is delighted at this new strategic partnership and is confident that in SZFA it has found the optimum partner in Shenzhen.

Since being declared a special economic zone in the 1980s, the Shenzhen region has undergone rapid development. Boasting 12 million inhabitants and the highest income per capital in China, the city is situated in the south of Guangdong province, in the Pearl River delta, just a few kilometres from the international financial hub of Hong Kong. Guangdong is the centre of the furniture industry in southern China and with its economic growth, it offers promising sales prospects for international furniture suppliers. With its excellent connections in the Chinese and overseas markets, SZFA sees itself as a promoter of international contacts and investments – the perfect host for a second ZOW in China!

In Shenzhen, the organiser Survey is looking to apply once again the successful formula of ‘Creating Close Contacts’, which has become ZOW’s trademark around the globe. At the heart of this unique trade fair is the clear presentation of exhibits and the communication between exhibitors and visitors, which is encouraged by specially designated functional areas. Only company decision-makers are invited to attend, so exhibitors can engage in profitable discussions with customers. Ready-made complete packages for exhibitors, an open stand layout, and comprehensive visitor services such as free admission, parking and catering make ZOW an attractive proposition for everyone attending while encouraging the creative workshop aspect of the event.

The Shenzhen Convention & Exhibition Centre is one of the most modern trade fair venues in southern China, easily reached from either Shenzhen International Airport or Hong Kong International Airport. At ZOW, visitors can expect to see the full range of products from the furniture supplier industry all in one place: surfaces and fittings, recess and lighting systems, panels and profiles, built-in and semi-finished parts, adhesives and glues, and much more. Innovative product ideas and the opportunity to make excellent business contacts in a relaxed atmosphere make ZOW a popular meeting place for the industry.

But Shenzhen itself also has plenty to offer ZOW visitors in terms of both business and pleasure. SZFA maintains a variety of institutions here, including the Design Institute, which offers a fascinating insight into Chinese furniture design, and the gaming and entertainment paradise of Macau is only a stone’s throw away . . .