News

ZOW Zaragoza postponed until May 2010

No other market in Europe has been hit quite as badly by the economic crisis as Spain, where the global financial crisis is further intensified by the consequences of the bubble bursting in the construction industry. As a construction-related sector, the furniture and interiors industry is among those feeling the impact. In view of this, Survey Marketing & Consulting S.L. (Madrid/Barcelona) has decided to cancel this year’s ZOW in Zaragoza at the last minute. The reason given for the decision to cancel the 2009 event was that the organiser considers itself to carry a responsibility as regards both the exhibitors’ costs and the visitors’ expenditure in the current economic climate. “A weak exhibition is the most expensive type of exhibition – so it’s better to call it off during a recession,” explains Miguel Angel Bonilla, Managing Director of Survey in Spain. “We finally reached this decision after some intense discussions with Spanish market players in the last few days. Nobody is expecting the market to recover before the second half of 2010.”