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ZOW 2009 in Italy: The Excellence of the international Supplier Furniture Industry on Show in Verona

ZOW traditionally provides the furniture supplier sector with a highly effective market platform. ZOW Verona, the most qualified event in Italy on the international level, will open its doors with a full program of events from 21 to 24 October at the modern Veronafiere exhibition centre.

This year – even more than in the past – ZOW in Verona will stake on quality, confirming the high standards that have characterized the event since its very start. As usual, ZOW will offer an exquisite and comprehensive overview in all product groups, comprising the entire furniture supplier industry, interior architecture and design at 360°: More than 280 exhibiting companies, including new brands, will attract the audience’s attention (with some 20,000 professionals expected), showcasing their new products and concept solutions for the furniture industry and interior design, trade fair construction and retail design, architecture and design, and introducing a preview and exclusive presentation of tomorrow’s trends.

Traditionally, the suppliers and their product innovations are the focal point of the event. And this year ZOW in Italy is offering its visitors even more attractive features with exciting special shows on the industry’s latest highlights. The events will focus on Design, Materials, Innovation and Technology:

MaterialZ: Ideas for new Product Solutions

This innovative exhibition shows the huge diversity of creative material ideas for the product solutions of today and tomorrow, allowing for  inspiring material tours for all visitor groups from design and architecture, retail design and commercial construction, the furniture industry and interior design. All participating companies are particularly focused on innovation, technology and design, and they will surprise and stimulate the audience’s creativity with new materials and their innovative applications.

Light Panel: Lightness leads to innovative Furniture Ideas

The lightweight construction network provides impressive evidence of the diverse development potential for the interiors industry and furniture design. Both young and renowned companies in the international supplier industry are presenting their latest solutions from lightweight construction, which surely will revolutionize the furniture and fittings world in the coming years.

“a-lounge”: Focus on Architecture

This show will serve as the central meeting place for all ZOW visitors interested in architecture. There will be various product highlights for the special topics on show. Catering and relaxing are also provided for.

Laser Technology: A new Era for the Edge Applications

A highly innovative technique that uses a laser to melt the surface of the edges will be on display. The exhibition is realized in exclusive cooperation with some prominent companies in the sector and will demonstrate how this revolutionary technology allows to achieve a new and exceptional product quality.

ZOW Verona: A Must for the Sector’s Professionals

Italian and foreign top decision-makers are expected to visit the ZOW, as Romano Ugolini, CEO of Survey Marketing + Consulting Srl, points out: "We will bring the top buyers of the most important international furniture manufacturers directly to the fair. We think this strategy fully meets the demand to open international markets, so ZOW is directly responding to the specific needs of the market."

Survey works together with prestigious design associations: Partners of the ZOW this year are iF International Forum Design (Hanover) and the Italian design association ADI North-East (Associazione per il Disegno Industriale – Delegazione Nord-Est) as organizers of the M Technology Award 2009. This competition, open to all ZOW exhibitors and to the entire furniture subcontracting industry, is an annual award which aims to promote innovation in technology and design applied to supplier products and concepts for the furniture and interior design industries. The award ceremony will be held on the first day of ZOW in Verona, 21 October 2009. The event will also be complemented by an interesting program of conferences and seminars enriching the educational and cultural offer at ZOW Verona.

ZOW 2009 promises to showcase the best of the industry: companies which set a high value on the quality of their products will be present in Verona and put their shoulder to the wheel to transfer their own excellence to the visitors. ZOW in Verona in 2009 is therefore a “must” for all professionals – an important meeting moment between producers and traders.

For further information on ZOW Italy please visit www.zow.it

ZOW Verona 2009
21- 24 October
VERONAFIERE
Viale del Lavoro 8
37135 Verona - Italy