News

Top international Furniture Suppliers on Show:
New Ideas and new Markets at the ZOW 2009 in Verona

The next chapter in the ZOW success story will unfold in Verona. ZOW traditionally provides the furniture supplier sector with a highly effective market platform. Now fair organizer Survey Marketing + Consulting is pleased to open the gates for an even better Italian ZOW from 21 to 24 October at the modern and spacious Veronafiere exhibition centre.

ZOW Verona, the most qualified event in Italy on the international level, is staged with a full program of events at the renowned Veronafiere exhibition centre. Again the platform promises to present the best of the suppliers to the furniture and interior design industries, as Romano Ugolini, CEO of Survey Srl, points out: “From this year onwards, the ZOW will be all the more attractive for exhibitors and visitors. All participants can expect a highly attractive show offering a comprehensive overview unmatched by any similar event in the region.”

Approximately 250 exhibiting companies, including new brands, attract the audience’s attention at the ZOW in Verona this year, showcasing their new products and concept solutions for the furniture industry, architecture and interior design, trade fair construction and retail design. More than ever before ZOW will offer a preview and exclusive presentation of tomorrow’s trends. Some 12,000 professionals are expected to flock into the exhibition halls 10 and 11, where ZOW will show them an exquisite and comprehensive overview in all product groups, occupying some 15.000 m2 exhibition space.

ZOW Verona: A Must for the Sector’s Professionals

As Romano Ugolini points out, Italian and foreign top decision-makers are expected to visit the ZOW: "We will bring the top buyers of the most important international furniture manufacturers directly to the fair. We think this strategy fully meets the demand to open international markets, so ZOW is directly responding to the specific needs of the market."

This year ZOW in Italy provides its visitors with highly interesting features such as exciting special shows on the industry’s latest highlights and expert presentations. The events focus on design, materials, innovation and technology:

 “a-lounge”: Focus on architecture, innovation and design, Hall 11

The open "a-lounge" in hall 11 is a central meeting point with an attractive program of selected products, special events and technical conferences, in collaboration with excellent partners. The architectural lounge offers the perfect place to catch new ideas and exchange experiences in a stimulating atmosphere. Catering and relaxing are also provided for. Here are the special topics presented at the “a-lounge”:

M Technology Award 2009: Innovation on show: In collaboration with the two most influential design associations – the Italian ADI and the German iF – the M Technology Award is a prestigious competition for the international subcontracting world, aiming to promote innovation in technology and design applied to supplier products and concepts for the furniture and interior design industries. The awarded solutions of 2009 are exhibited in a special exhibition in the “a-lounge”. The award ceremony is held on the first day of ZOW in Verona, 21 October 2009.

Kitchen Corner: An exclusive area is dedicated to the kitchen’s environment, a world feeding a huge business and producing continuous innovation. Leading companies present a preview of the latest trends for the sector here, showcasing the latest technologies and the finest innovations for the sectors of appliances and recessed elements, faucets, sinks, worktops as well as cooking supplies and accessories.

Inspiring products: The selection of products on show demonstrates the versatility of panels, laminates, doors, decorations and much more. The
"a-lounge" presents creative solutions aiming to improve the contemporary architectural language.

Daily seminars and conferences: Every day the “a-lounge" hosts a cycle of seminars and presentations on design, innovative products and technology. The participation is free and requires no registration.

Apart from the manifold program offers at the “a-lounge”, there are still more highlights waiting for the ZOW visitors in Verona:

MaterialZ: Ideas for new product solutions, Hall 10

This innovative exhibition demonstrates the huge diversity of creative material ideas for the product solutions of today and tomorrow, allowing for inspiring material tours for all visitor groups from design and architecture, retail design and commercial construction, the furniture industry or interior design. All participating companies are particularly focused on innovation, technology and design, and they will surprise and stimulate the audience’s creativity with new materials and their innovative applications.

Light Panel: Lightness leads to innovative furniture ideas, Hall 11

The lightweight construction network provides impressive evidence of the diverse development potential for the interior design industry and furniture design. Both young and renowned companies in the international supplier industry are presenting their latest solutions from lightweight construction, which surely will revolutionize the furniture and fittings world in the coming years.

RFID Factory: How to save time and money, Hall 10

RFID stands for Radio Frequency Identification, an identification technology based on electronic data exchange. RFID is already in widespread use in other industries but is still relatively new in the furniture sector. With this technology you can quickly pinpoint the location of a product anywhere in your company without having to handle each item individually. After all, time is money! At ZOW in Verona in Hall 10, exhibitors and visitors alike can discover the benefits of this innovative technology at the RFID Factory.

Outstanding Conditions at the new Location

In Verona, it’s about much more than just the furniture industry. The advantageous geographical location also means a favourable proximity to the shop-fitting and interior design industries and to the core zone of the world-famous Italian design. The new fairground Veronafiere offers the ZOW urgently needed space reserves with a favourable hall layout and the very best prerequisites for a successful presentation. Now there is finally enough space in particular for the small stands to expand; something which exhibitors have asked for time and again.

Additional benefits are the abundant parking facilities and the excellent onsite service provided by the new partner, Fiere di Verona.The venue lays only few km form the city centre and the international airport, furthermore it is located at the crossing of two major European axis connecting the north to the south and west to the east. As a world-ranking tourism destination, Verona boasts a wide range of hotels and restaurants with high capacities. Verona is therefore perfect to get back to boosting visitor numbers. And finally it is close time wise to the Abitare Il Tempo and Marmomacc events, which have lent Verona an avant-garde image. In conclusion, ZOW will be even more attractive for exhibitors and visitors from 2009 onwards, and it will set a new benchmark as the top event in Italy for the supplier industry.

For further information on ZOW Italy please visit www.zow.it

ZOW Verona 2009
21- 24 October
VERONAFIERE
Viale del Lavoro 8
37135 Verona – Italy

Main press appointments at ZOW Verona 2009:

Wed, 21 October, 14:30 hrs
ZOW Press Conference
Room B, Gallery “Centroservici dei Signiori”
between Halls 10 and 11

Wed, 21 October, 16:00 hrs
M TECHNOLOGY AWARD 2009 – Official Award Ceremony
a-lounge, Hall 11