News

China – driving growth
ZOW Shenzhen from 19 to 22 March 2010

The global economy is picking up again and China is leading the way. The OECD is forecasting that the country will see a growth in GDP of 10.2% in 2010. It is in this environment that the Shenzhen Convention & Expo Center will host its second ZOW supplier fair for the furniture industry and interior design between 19 and 22 March 2010. Around 100 Chinese and international supplier companies will gather in Shenzhen to showcase their latest innovations in surfaces and fittings, elements and systems, semi-finished products and materials, furniture fabrics and upholstery materials. More than 12 000 trade visitors are expected to attend the show.

This year, ZOW is once again running in parallel with the Shenzhen International Furniture Exhibition (SIFE), which attracts more than 60000 trade visitors each year to the economic hub on the Pearl River delta. SIFE is the high-end trade fair among Chinese furniture trade fairs – so ZOW and its high-quality suppliers are certainly in the right place. The two fairs running at the same time allows trade visitors from the furniture industry and interior design to find out all they need to know about new products and forge contacts, both within the sector and with other industries. 2010 will see SIFE again play host to a number of relevant events, such as the South East Asia Domain, the Designers´ Dome, the China Square, Decostyle and Woodworking Machinery.

The M Technology Award exhibition showcases a selection of the best international supplier products. It was presented for the first time at ZOW in Verona 2009 and now, it's going global. Of the 60 submissions that were received, 20 received awards, with just two receiving a gold award and four a silver one. The M Technology Award in gold was awarded to Richter Furniertechnik for a new nano-stone surface, which is very light and versatile. The other gold award went to Stork Beschlagtechnik for an easy-to-handle fittings system with a simple design. Both companies are based in Germany (for more information, go to www.zow.info).

Organiser Survey is also looking to apply the successful formula of “Creating Close Contacts” in Shenzhen. With its innovative concept, ZOW has made a name for itself the world over and is synonymous with effective trade fair organisation, a pleasant atmosphere and good business. Open, transparent stands of defined sizes, built with standard modules, invite visitors to come and discover exhibitors’ products and give even smaller companies the opportunity to make an impact. Forum areas with catering provide an opportunity for exhibitors and visitors to relax and talk on a more informal basis. Thanks to the commitment of the fair’s exhibitors, parking, entry and catering are free to trade visitors. ZOW also offers its visitors that little bit extra in terms of concentrated business and individual trade fair service.

Visitors can register online at www.zow-shenzhen.cn